Wouldn't it be a wonderful world if everyone that had a web site could be in the top 10 rankings of Google? When you start thinking about rankings in terms of what keywords and phrases are being typed in Google, you start to wonder how could everyone that had a website be in the 10 ten rankings.
I think it is impossible. Here is why: Let's just say that most people when they are looking for a web designer in Louisiana type in the search term "Louisiana web designers" in Google. The page listed displayed (default settings) displays 10 website listings (not including sponsored links for which you have to pay).
Well, assuming that at least 20 web designers in Louisiana with a similar amount of page content and a similar amount of incoming links (other factors Google really likes to help determine your ranking!), were optimizing their site using the phrase "Louisiana web designers", someone has to lose. Well, maybe "lose" is a strong word. 10 web designers don't quite make the cut and end up in the 11th to 20th position (most times, the second page) of Google.
Why do I bring this up? Because I abhor these search engine optimization companies that guarantee 10 top search engine rankings on Google and charge an arm and a leg to do it.
I always caution clients that have received the tempting phone call from such companies to ask a question to the search engine optimization company: If you guarantee ME a 10 top listing for the search term (fill in the blank here) and you end up getting 10 more clients that are in the same business as me with the same search term, how can 11 companies end up in the top 10 listings???
Enough said.
OK - Just one more thing - good content, a well optimized web site, as many quality incoming links as possible and continual follow-up on your web site rankings - those are the factors that make for good search engine rankings. No guarantees... but it is a step in the right direction!
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