Often, I am asked: How much does it cost to build a website? Often, I respond: That depends.
Building a website is much like buying a house. Will it be a big website or a small website? Will it have a lot of bells and whistles or not? Will it be a custom website taylored exactly to the customer's specific business or a template website (like a spec home)?
Of course, budget plays a factor in answering any of these questions. But, really, you need to consider the value of the end result. If your business could potentially increase its sales by having a user-friendly, interactive and informative website, would it be worth the investment? Of course it would!
And even if you are using a website template, which typically costs less than building a custom website, your site could still be user-friendly, somewhat interactive perhaps, and informative. You must think about your customer. You must think like a customer. Build your website around the customer. What information could you include on your site that they would like to know about? What features on your site might entice the potential customer to call you or email or submit that Contact form that many sites have?
Just as you would want a good friend to enjoy their visit to your home, you should also want your customer or potential customer to enjoy their visit to your website. Build your website so that your customers keep coming back. Make it a website that all visitors will find useful!