Thursday, August 21, 2008

The cost of SEO

Picture this:

You have a website. You are not to be found in the search engines. An "SEO" company calls you and tells you that for $500 a month, he can get you in the top 10 listings of Google.

Question:

Do you bite?

Answer:

Only if you like paying for things that you can get, most often, for free.

There is a very good chance that what you are going to be paying for is PPC - Pay Per Click advertising. Those are those "Sponsored Links" that appear usually at the very top and to the right of the search engine results.

Now, I am not saying that PPC doesn't work. Sometimes it does. But what I am saying is that you probably don't need to go that route.

If you do a little homework by researching the proper keywords and phrases for your business, make a diligent effort to work on the content on your website and continue to keep the information on your site updated, there is a good chance you can obtain a top 10 ranking for free.

OK. Maybe you don't have the time or knowledge to work on your website. Then at least hire a SEO/web design individual that can do those things -- for a lot less than $500 a month! -- Like Crystal Clear Solutions.

We've gotten countless clients a top 10 ranking and without them spending a dime on PPC.

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