Email Marketing Overkill

This entry is going to be brief.

If you are doing any form of email marketing, whether you are using email marketing tools like Constant Contact or Bronto, or you simply have a list of email addresses you maintain yourself, HEAR THIS: Do not email your customers or prospective customers too frequently or you stand a good chance of getting a lot of "OPT-OUTS".

While you think you are being informative, you might actually be considered a nuisance. Try to limit your email campaigns to once a month.

If you have different messages (or specials, or events or whatever) for different audiences, then send separate emails to each group, rather than each email to everyone.

Email marketing is a great way to keep in touch with your customers and prospective customers and also periodically point them to your website for more valuable information. Don't overdo it!