Had a discussion with a client earlier today about their website. Their website is doing well in Google rankings for keywords we have used to optimize their site. That is great.
But those keywords were words and phrases THEY thought or I thought consumers might be using to find their service. What I had to stress is that we really need to be using a good keyword research tool to find out what the rest of the world would be typing in Google to find her service. Perhaps others would be using different words or phrases.
Small steps. We will hopefully work on that next!